Actor Siddharth visits the Radio Mirchi studio to exclusively launch the music of his forthcoming film on air
Actor Siddharth, the heart-throb of millions of Telugu and Tamil movie lovers, launched the music of his upcoming movie “180” exclusively on Hyderabad’s No.1 radio station, Radio Mirchi 98.3 FM on the evening of April 20.
Mirchi Music Premiere is one of the leading platform for music launches in the film industry. In the past movies like “Mahesh Khaleja”, RGV’s “KSD Appalraju”, “Raaj”, “Rangam” and many more have been launched live on air.
Slated to release this summer, “180” is an entertaining love story starring Siddharth, Priya Anand and Nithya Menon. Made by renowned ad film-maker Jayendra, the film has music by Sharreth and has seven melifluous tracks.
Siddharth, who recalled fond memories of his earlier visit to the studio at Hyderabad, said, “Mirchi Music Premiere is the best platform to launch music and I am amazed by the reach and response. Radio, today plays a big role in promoting music and the on air premiere concept is a fantastic initiative.”
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